Nov 21 2009
Twitter for (hungry) dummies
I know a twit when I see one, but what the heck is a Twitter?
If you, like me, are not yet infected with this relatively new techno-trend, cause of the biggest outbreak since Facebook and the avian flue, fret not. A little birdie told me that we’re not alone. In fact, as you may have read in Weekend TODAY’s LIVING section (Nov 21), a surprising number and variety of popular eats have been growing increasingly enamoured with this idiot-proof cyber-bridge to the masses — twitting anything from free sushi to quirky dinning deals, exclusive to their “followers”.
Pray tell, you say, what is this all about and how does one join this church?
Well, for those looking for more insight, there are loads of info you can Google for. But here are a few quick tips I managed to garner via old fashioned email.
Who dat twit?
Twitter is a free online social networking platform that lets you post and receive real-time notifications, and via various mobile devices too – a little like Facebook on-the-go.
Who’s really on it?
Everyone, it seems. Well, except for about two million (give and take) people in North Africa, folks in a small town in North Dakota, the Country Mouse, and another six million or so techno twits like myself spread across the globe. Of course, we should include those who have real friends too.
How do I get infected?
Well, like most STDs (Socially Transmitted Disorders), you’ll need to have an account. Not a reason to Tweet (hell knows a good number of us don’t have many better things to do), but a Twitter account. Go to http://twitter.com and sign up.
To infect others with your random philosophical opinions about your last meal, click to add contacts, or “follow”. Simply do a search of people or organisations (newspapers like Todayonline, local eateries and such), and then click on the icon to start a relationship. You should be able to receive real-time updates immediately (via smart phones or mobiles that come with a customised Twitter application). Now sit back and prepare for a cyberspace version of Hitchcock’s The Birds. Of course, there is the option of locking certain groups of people out, should things get too hairy.
Is there a cure?
Is Megan Fox really a guy? Are we Singaporeans just innately inquisitive and not just kaypoh? Okay, you could try migrating to the Himalayas without a satellite phone.
What’s in it for me?
If you have to ask, then you’re clearly missing the point. That having been said, more and more businesses — restaurants inlcuded — are successfully utilising this platform to engage their target audience, offering consumers exclusive up-to-the-minute offers and timely insights.
Hmm, I wonder where the Naked Chef is itching right now.
[Top Recent F&B Twitter promos]
1. Win a $50 dining voucher by answering a simple question (http://twitter.com/TungLokGroup)
But someone apprently just nabbed the price. Sigh.
2. “Win a pair of tix to Lenka LIVE in Singapore” (http://twitter.com/frolickmylife)
Contest is apparently still on!
3. Beaujolais Noveau Night on Nov 19 from 6.30 pm at Picotin – free flow and french buffet at $55 Nett. (http://twitter.com/PicotinBistro)
Were you there?

