Just received my copy of U2’s 360 At The Rose Bowl and was just about to watch it when this email popped up:
“FOR IMMEDIATE RELEASE: New Pan-Asian Girl Group to be developed by Top International Music and Entertainment Executives
FarWest Entertainment in collaboration with original producer of the Spice Girls to develop “Project Lotus” for Global Distribution”
Yes, in the tradition of Wonder Girls, 4 Minute, Spice Girls, Girls Aloud, Sugababes and all those bubble-gummer groups. And it’ll be on TV too. Anyway, here’s what the rest of the presser had to say…
“10 June 2010, Singapore – FarWest Entertainment, a new Asia based global media company founded by former Electronics Art executive Jon Niermann, is joined by Grammy Award winning producers Eliot Kennedy and Brian Grant to seek out the best female talents in Asia for launch into the international music scene… (I’ll skip the boring bits)…
Auditions in the major cities across Asia will commence on August 15, 2010. Five girls will be selected each from South East Asia, Japan, Korea, India and the Chinese territories, and the 25 finalists will be based in HK for an intensive training academy which will run from September 15 to October 30, 2010. They will attend clinics in singing, dancing, choreography, styling, stage performance, nutrition, physical training and media management. Each week, groups of five will perform live for a celebrity panel of judges and industry experts from Asia and the West, and one will be sent home from each country. At the end of the training, the final five members will form a new girl group (to be named later) and record an album at Eliot Kennedy’s UK studio. The entire recording process will be filmed for a special TV production.
Before the auditions, Kennedy will host a “writer’s camp” at Peter Gabriel’s studio in the UK from June 6 to 11, hosting of 20 of today’s top pop song writers including Gary Barlow from Take That, Alisha Dixon from Ace of Base, Lil Boots, and Jonathan Wang. They will start writing for the music tracks to be featured in the girls’ debut album…(blah blah blah)… Any girl aged 18-25 with “lead singer” quality and the ability to dance and to sing in English can also upload their video for consideration via the www.projectlotus.tvwebsite. To be able to play a musical instrument will be an added advantage… (blah blah blah)… The TV show will be broadcasted across Asia and also the US and Europe. Discussions are currently underway for rights to broadcast. Their album and touring schedule will also be out first half of 2011. More information on Project Lotus can be found on its official website www.projectlotus.tv .”
I know what you’re saying… OMG! What will they think of next? Yes, our world of pop music has been reduced to this. This is the future of our pop culture. It’s already started. There’s no turning back. But hey, apply only if you want a fast track to being noticed and being a pop star. Seriously. Look at Taufik and Hady. They’ve now become one-word monikers like Bono, Mika and Madonna. They’re certified pop stars.
It you’re worried about artistic integrity and all that, er, you can always become a serious “artiste” later. (It’ll be a lot easier – just ask Beyonce!)