Mar 26 2009
Megapixel: Of myth and marketing…
After weeks of rumours and leaked specifications circulating around the Internet, the Canon EOS 500D is finally unveiled to the world.
This consumer-targeted digital single-lens reflex (DSLR) camera has a whopping 15.0-megapixel CMOS sensor utilising Canon’s latest DIGIC 4 image processor, allowing you to record full high-definition (HD) video and delivering improved Live View capability via a big three-inch display.
I was among the few lucky local journalists to have an early hands-on with the only available EOS 500D in Singapore. However, I left the launch hoping that this latest DSLR will not trigger another megapixel race.
Despite many articles explaining that a higher megapixel count doesn’t necessarily translate to better image quality, the megapixel myth persists.
I had a conversation with a colleague recently and he was talking about this camera having 10 megapixels and that, to him, means the camera is definitely good. So, I told him about the megapixel myth. His reply: “More megapixels doesn’t mean better quality? Then, what’s the point? I thought it should be like a car – the higher engine capacity, the more power the car?”
It was then I realised that for the lay person, the megapixel factor has become the first point of reference. For example, every time I went on an assignment with my company-issued Canon 1D MK II, I was asked how many megapixels my “big camera” has. When I said eight megapixels, a few unimpressed quipped: “Even my small digital camera has 10 megapixels!”
I think the megapixel myth has to do with advertising and marketing. However, you can’t blame the marketers. They can’t really tout noiseless images as a factor, can they? Half the people out there don’t even understand ISO settings, let alone noise in digital images.
Megapixel is a number and it is thus easily understood and remembered. It’s a dream word and number for marketers seeking to differentiate their products in the current flood of digital cameras. However, when engineers have to squeeze in more megapixels just to please the marketing department, it can result in cameras that produce horrid images with awful noise.
It is the onus of consumers to educate themselves more about photography and focus less on a camera’s specifications. Once you understand the inner workings of photography, all the camera’s specifications will make sense to you.
And when you go to the camera shop next time, see the sales person’s face crumble as you ask about features such as startup/shutdown time, accurate colour reproduction, noiseless images, fast auto-focusing, intuitive controls and weather-proof capabilities.
Let’s work together to debunk the megapixel myth!

